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Showing posts from March, 2015

The semantics of electioneering

Living in what the Tories consider to be a marginal constituency is a bit of a nightmare. I am bombarded with propaganda from their candidate Tania Mathias, who insists on using her title 'Dr' in all communications - probably because her rival, Vince Cable, has a PhD in economics. (I'll hang on to the leaflet, just in case I'm ever forced to change my family GP and need to draw up a list of local practices to avoid.)

The rhetoric is now becoming more and more strident. Let's just dissect this wonderful paragraph which sits under a picture of the Lib Dem leader, Nick Clegg.

"This year's General Election is not like last time - polls are showing the Lib Dems are set to lose many of their seats, which means this time you can't vote Lib Dem in Twickenham and expect to get David Cameron as Prime Minister. You'll risk getting the chaos of Ed Miliband propped up by the SNP - with Alex Salmond calling the shots."

Forget for a moment that Miliband has c…